Title:
Journal of Strategic Marketing
Abbreviated Title:
Journal of Strategic Marketing
Publisher:
Informa UK Limited
ISSN
(Print):
0965-254X
ISSN
(Electronic):
1466-4488
Publication date Created:
December
2011
Publication date
(Print):
December
2011
Volume: 19
Issue: 7
Pages: 555-573
Article
DOI: 10.1080/0965254X.2011.599493
SO-VID: d4503935-c5df-4f79-811f-d8f6fba02f86
Copyright © ©
2011