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      Exploring customer brand engagement: definition and themes

      Journal of Strategic Marketing
      Informa UK Limited

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          Most cited references38

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          PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.

          W. A. Kahn (1990)
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            Service-dominant logic: continuing the evolution

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              Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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                Author and article information

                Journal
                Journal of Strategic Marketing
                Journal of Strategic Marketing
                Informa UK Limited
                0965-254X
                1466-4488
                December 2011
                December 2011
                : 19
                : 7
                : 555-573
                Article
                10.1080/0965254X.2011.599493
                d4503935-c5df-4f79-811f-d8f6fba02f86
                © 2011
                History

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