92
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Exploring customer brand engagement: definition and themes

      Journal of Strategic Marketing
      Informa UK Limited

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references38

          • Record: found
          • Abstract: not found
          • Article: not found

          PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.

          W. A. Kahn (1990)
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Service-dominant logic: continuing the evolution

              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Customer Engagement Behavior: Theoretical Foundations and Research Directions

                Bookmark

                Author and article information

                Journal
                Journal of Strategic Marketing
                Journal of Strategic Marketing
                Informa UK Limited
                0965-254X
                1466-4488
                December 2011
                December 2011
                : 19
                : 7
                : 555-573
                Article
                10.1080/0965254X.2011.599493
                d4503935-c5df-4f79-811f-d8f6fba02f86
                © 2011
                History

                Comments

                Comment on this article