For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
67
views
38
references
 Top references
cited by
180
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,470
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Exploring customer brand engagement: definition and themes

      Author(s):
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Strategic Marketing
      Publisher: Informa UK Limited

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references38

          • Record: found
          • Abstract: not found
          • Article: not found

          Service-dominant logic: continuing the evolution

          Stephen Vargo, Robert F. Lusch (2008)
          Article 0 comments Cited 784 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.

            W. A. Kahn (1990)
            Article 0 comments Cited 762 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Customer Engagement Behavior: Theoretical Foundations and Research Directions

              Vikas Mittal, Stephan Nass, Doreén Pick … (2010)
              Article 0 comments Cited 491 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Journal of Strategic Marketing
                Abbreviated Title: Journal of Strategic Marketing
                Publisher: Informa UK Limited
                ISSN (Print): 0965-254X
                ISSN (Electronic): 1466-4488
                Publication date Created: December 2011
                Publication date (Print): December 2011
                Volume: 19
                Issue: 7
                Pages: 555-573
                Article
                DOI: 10.1080/0965254X.2011.599493
                SO-VID: d4503935-c5df-4f79-811f-d8f6fba02f86
                Copyright statement: © 2011
                Product
                Self URI (article page): http://www.tandfonline.com/doi/abs/10.1080/0965254X.2011.599493

                Data availability:

                Comments

                Comment on this article

                Similar content1,470

                See all similar

                Cited by180

                See all cited by

                Most referenced authors533

                See all reference authors