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      Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

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          Most cited references 45

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          Vector quantization

           R. Gray (1984)
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            I tube, you tube, everybody tubes

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              The Process of Customer Engagement: A Conceptual Framework

               Jana Bowden (2009)
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                Author and article information

                Contributors
                Journal
                Social Network Analysis and Mining
                Soc. Netw. Anal. Min.
                Springer Science and Business Media LLC
                1869-5450
                1869-5469
                December 2018
                August 23 2018
                December 2018
                : 8
                : 1
                Article
                10.1007/s13278-018-0531-0
                © 2018

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