Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

Contributors

Jisun An: (View ORCID Profile)

Journal

Title: Social Network Analysis and Mining

Abbreviated Title: Soc. Netw. Anal. Min.

Publisher: Springer Science and Business Media LLC

ISSN (Print): 1869-5450

ISSN (Electronic): 1869-5469

Publication date Created: December 2018

Publication date (Electronic): August 23 2018

Publication date (Print): December 2018

Volume: 8

Issue: 1

Article

DOI: 10.1007/s13278-018-0531-0

Copyright statement: © 2018

License:

http://www.springer.com/tdm

Product

Self URI (article page): http://link.springer.com/10.1007/s13278-018-0531-0

Self URI (pdf): http://link.springer.com/content/pdf/10.1007/s13278-018-0531-0.pdf

Self URI (pdf): http://link.springer.com/content/pdf/10.1007/s13278-018-0531-0.pdf