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      Customer Engagement: Exploring Customer Relationships Beyond Purchase

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: The Journal of Marketing Theory and Practice
      Publisher: M. E. Sharpe Inc.

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
          Article 0 comments Cited 1505 times – based on 0 reviews     Review now
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            PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.

            W. A. Kahn (1990)
            Article 0 comments Cited 981 times – based on 0 reviews     Review now
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              Service-dominant logic: continuing the evolution

              Stephen Vargo, Robert F. Lusch (2008)
              Article 0 comments Cited 936 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Journal ID (publisher-id): MTP
                Title: The Journal of Marketing Theory and Practice
                Abbreviated Title: The Journal of Marketing Theory and Practice
                Publisher: M. E. Sharpe Inc.
                ISSN (Print): 1069-6679
                Publication date Created: April 1 2012
                Publication date (Print): April 1 2012
                Volume: 20
                Issue: 2
                Pages: 122-146
                Article
                DOI: 10.2753/MTP1069-6679200201
                SO-VID: 41e44885-750c-464b-80d2-079dab9894ec
                Copyright © © 2012
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